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About Us

Our Story

Welcome to belle & bloom, where femininity, creativity, courage, and freedom come together to elevate your everyday style.

Established in Sydney in 2016, belle & bloom is an international lifestyle brand of accessible luxury pieces designed for modern women. Our designs manifest effortless beauty - a blend of trend-conscious, yet timeless pieces that infuse a sense of magic into the layers of your wardrobe. Made to last, our clothing is crafted from high-quality materials with precious details applied by artisan hands. We put heart and soul into our designs with the ultimate goal of inspiring confidence in women with beautiful clothing that makes them feel like the very best version of themselves.

 Our Collection

With an original focus on luxury handbags and wool outerwear, we’ve since grown to include everything from contemporary and fun dresses to cozy knits, statement jumpsuits, and strappy sandals. Classic meets modern in our thoughtfully-made silhouettes that exude sophistication and ease while being versatile enough to shift occasions. From the workplace to far-flung destinations, we have all the essentials, plus the statement pieces to live out your dreams wherever you’re headed.

 The Belle & Bloom Woman

Today, we design, make, and buy for you – the girls next door, the best friends and sweethearts, the mums and daughters, and the powerful women who spend their time in and out of the public eye. You’re the ones pushing life to its limits all while hanging out, traveling and everything in between. Our aesthetic concept is designed to meet your busy schedule and make even the simplest moments with family and friends feel special.

 Let’s Grow Together

Our roots are in Sydney, Australia, but our spirit spans the globe. With our online store, we’re able to reach beyond our large Australian base to the international jetsetters looking to upgrade their style experience. We’re proud to say that we’ve built the belle & bloom family to where it is today through collaboration and connection with like-minded individuals around the world.

Your love for belle & bloom is why we do what we do, day in and day out. We’re more excited than ever to welcome you to join us! Thank you for being a part of our journey and for letting us be a part of yours.  

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