Privacy policy
BELLE AND BLOOM PRIVACY POLICY
Last Updated: 2025-12-09
We know that you care how your information is used, and we appreciate your trust that we will use it carefully and sensibly. This notice describes our privacy policy. By visiting us, you are accepting the privacy policy described below.
What Personal Information Do We Collect?
Information You Provide. We receive and store the information you enter. For example, when you search for or buy a product or service, or when you supply information such as your address, phone number or credit card. You can choose not to provide certain information, but then you might not be able to take advantage of some of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our website, and communicating with you.
Cookies. Like many websites, we use "cookies". Cookies are small programs that we transfer to your hard drive that allow us to recognize you and to provide you with an interactive experience using our website.
When visiting the Belle & Bloom website, third parties may place cookies on your browser for targeted advertising purposes. To opt out of targeted advertising, some available third-party opt-out tools include: the Digital Advertising Alliance, the Network Advertising Initiative, and the European Interactive Digital Advertising Alliance (Europe only). On ads served to you, click the logo of the provider (eg: AdChoices) positioned with the ad to learn more about interest-based advertising, who served the ad, and manage your ad options. You can also opt out of seeing personalised ads using the NAI opt out tool here.
SMS & MMS Messaging: Message frequency may vary. Msg & data rates may apply. For HELP contact info@belleandbloom.com or call +61481323748 You can unsubscribe at any time by replying STOP to the SMS or MMS message or clicking the unsubscribe link in the message.
Customer agrees to receive news and offers via SMS from Belle&Bloom Fashion. Reply HELP for help and STOP to cancel. Message frequency varies. Msg & data rates may apply.
View Terms Of Service here - https://www.belleandbloom.com/policies/terms-of-service & View Our Privacy Policy here - https://www.belleandbloom.com/policies/privacy-policy
How Do We Use Your Information?
We employ other companies and individuals to perform functions on our behalf. Examples include delivering packages, sending postal mail and e-mail, and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes.
Business Transfers. As we continue to develop our business, we might sell or buy stores or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that we are acquired, customer information will be one of the transferred assets.
Law Enforcement. If we receive a lawful court order to release account or other personal information then we will comply with the law. We will also release information when necessary to protect the life, safety or property of others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Communications - The website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS and email.
If you have registered to receive marketing communications from Belle & Bloom we reserve the right to contact you about promotional content. You can opt out of receiving marketing communications at any time. To stop receiving SMS from Belle & Bloom, reply STOP, END OR CANCEL. Alternatively, you may click to unsubscribe from the bottom of any SMS message.
How Do We Protect the Security of Your Information?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
We use encryption to protect your information contained in our customer list.
We use a firewall to protect against unlawful intrusion.
We limit access to your information on a "need to know" basis.
We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
No system can guarantee absolute security, just as the finest lock can not guarantee physical security. However, we take every reasonable precaution to assure that your data is secure.
Other Websites
Various Web sites may be linked to from this site. If you link to another site, your privacy depends on the policy of that site. We strongly urge you to check their privacy policy. Not all sites guarantee that they will not share your personally identifiable information with others.
US Privacy Rights (CCPA/CPRA)
If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
• Right to Know – You may request details about the personal information we collect, use, and disclose.
• Right to Delete – You may request deletion of personal information we have collected, subject to legal exceptions.
• Right to Correct – You may request correction of inaccurate personal information.
• Right to Opt-Out – You may opt out of the sale or sharing of personal information for targeted advertising.
• Right to Limit – You may limit the use and disclosure of sensitive personal information.
We will not discriminate against you for exercising your privacy rights.
Categories of Personal Information Collected
We may collect the following categories of personal information:
• Identifiers (such as name, email address, phone number, shipping and billing address)
• Commercial information (such as order history and product interactions)
• Internet or network activity (such as IP address, browser type, pages visited)
• Payment-related information (processed securely by third-party payment providers)
• Customer support communications
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
Order and transaction data is typically retained for up to 7 years to comply with tax and regulatory obligations. Marketing data is retained until you opt out or request deletion.
Third-Party Disclosure
We may share personal information with trusted third parties, including:
• Payment processors
• Shipping and logistics providers
• Marketing and analytics platforms
• Website hosting and e-commerce platforms
• Legal or regulatory authorities where required by law
We do not sell personal information in the traditional sense; however, some data sharing for advertising purposes may be considered a “sale” or “sharing” under California law.
Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website, analyse performance, and support marketing activities.
We may use third-party technologies such as Shopify analytics, Google Analytics, Meta (Facebook) Pixel, and SMS/email marketing platforms to understand website usage, deliver relevant advertising, and send transactional or marketing communications.
These may include:
• Essential cookies (site functionality)
• Analytics cookies (performance and usage tracking)
• Advertising and targeting cookies
You can manage cookie preferences through your browser settings or any cookie consent tools provided on our website.
Exercising Your US Privacy Rights
To exercise your rights under the CCPA or CPRA, please contact our Privacy Officer using the details below.
Privacy Officer
B&B Design Pty Ltd
Email: info@belleandbloom.com
We may require verification of your identity before processing your request. We aim to respond to all verified requests within the timeframes required by applicable law.
Contact Us
If you would like to learn more about our privacy policy, or to access your personally identifiable information contained on our website, you may contact us at info@BelleandBloom.com. You will be required to provide identifier information to assure that this information is not released to others. We reserve the right to modify this policy in the future. If we do so, notice will be posted on our home page.