Caring for Denim 

Preserve the colour, fit and character of your favourite denim with gentle care that keeps it looking its best, wear after wear.

Everyday care

Air your denim between wears and spot clean small marks where possible. Always follow the garment’s care label.

Washing your denim

Turn inside out and wash only as directed on the care label. Use a gentle detergent and wash with similar colours. Avoid bleach and soaking.

Colour & fading

Some fading is natural and adds character over time. Dark denim may transfer colour onto light clothing, bags or upholstery, especially when new or damp.

Drying & reshaping

Reshape while damp and dry in the shade. Avoid tumble drying unless permitted by the care label, as heat may cause shrinkage and affect stretch fibres.

Clothing & storage

Fold neatly or hang from the waistband using a suitable hanger. Store completely dry and away from direct sunlight to help preserve the colour.