CREATOR GUIDELINES & INSPIRATION

Belle & Bloom is The House of Coats

  • WE LOVE CONTENT THAT FEELS:

    • Stylish but wearable
    • Organic but elevated
    • Lifestyle-driven
    • Platform-native
    • Ads-ready


    OUR BRAND IS BUILT AROUND:

    • Layering
    • Styling versatility
    • Effortless dressing
    • Elevated everyday fashion
    • Urban free-spirit energy

We are building a fashion world - not simply showcasing products.

GIFTING STRUCTURE

Each collaboration is centred around 1 hero item.

Selected basics, layering pieces, or accessories may occasionally be included to support styling.
We encourage creators to maximise styling versatility and create multiple content angles using the same outfit

  • CREATORS WILL RECEIVE:


    • 10% commission via Snowball link/code
    • 25% welcome offer for followers
    • Gifting opportunities
    • Potential paid collaborations
    • Campaign opportunities
    • Long-term partnership opportunities


    HIGH PERFORMING CREATORS MAY RECEIVE:


    • Additional gifting
    • Exclusive follower offers
    • Priority access to new collections
    • Paid content opportunities
    • Long-term ambassador relationships
    • Exclusive campaign collaboration

Our goal is to build long-term creator relationships rather than one-off gifting collaborations.
Creators who consistently deliver strong content, engagement, brand alignment, and sales performance will have opportunities to grow with the brand over time

  • WE LOVE:

    • Outdoor locations
    • Café/city/travel moments
    • Walking and movement
    • Styling-focused content
    • Outfit transitions
    • Layering and texture
    • Storytelling
    • Personality and confidence
    • Natural hooks and voiceovers

  • PLEASE AVOID:

    • Blank white walls only
    • Empty minimal backgrounds
    • Standing still try-ons only
    • Flat mirror content
    • No movement or storytelling
    • Overly polished/studio-only feel

  • CONTENT WE LOVE:

    ONE COAT, MULTIPLE WAYS
    Show different styling options using the same piece.


    DAY TO NIGHT
    Casual daytime styling transitioning into evening.


    HOW I STYLE...
    Educational styling content performs strongly.


    LAYERING LOOKS
    Core Belle & Bloom DNA.


    CITY GIRL / LIFESTYLE LOOKS
    Café, airport, errands, work-to-dinner.


    LO-FI LIFESTYLE CONTENT
    Natural and relatable performs better than overly polished-only content.

HOOK EXAMPLES

  • “This coat makes every outfit look expensive.”
  • “3 ways I style one coat.”
  • “The easiest winter outfit formula.”
  • “POV: you finally found the perfect coat.”
  • “One coat. Endless outfits.”

  • ONE COAT MULTIPLE WAYS

  • OOTD

  • HOW TO STYLE A BLAZER

  • WINTER COAT RECOMMENDATIONS

  • GOOD CONTENT

    • Outdoor/lifestyle backgrounds
    • Movement and transition
    • Styling-focused
    • Storytelling
    • Real environments
    • Layering
    • Natural personality
    • Platform-native editing

  • WEAK CONTENT

    • Blank walls only
    • No movement
    • Static posing
    • Mirror-only content
    • No styling direction
    • Overly sterile/minimal filming
    • Repetitive studio-only conten

  • FILMING GUIDELINES BEST PRACTICE

    • Vertical format (9:16)
    • Natural lighting preferred
    • Multiple clips and angles
    • Product visible throughout
    • Indoor + outdoor combination encouraged
    • Voiceovers/talking encouraged
    • Natural movement and transitions
    • Ideal length: 8–30 seconds

  • SECOND CONTENT ENCOURAGED

    We strongly encourage a second variation using the same outfit/item.


    Examples:

    • Different styling
    • Different location
    • Day vs night
    • Different shoes/accessories
    • Different storytelling angle

CONTENT DELIVERY

Creators are expected to post agreed content within 1 month of receiving products unless otherwise agreed.
Where campaign timelines apply, creators must follow the agreed posting schedule.

CONTENT USAGE RIGHTS

By participating in collaborations, creators grant Belle & Bloom and Mosmann permission to repost, edit, and utilise submitted content across:

  • Social media
  • Website
  • EDM/email marketing
  • Paid advertising
  • Digital marketing channels

FINAL REMINDER


The best Belle & Bloom content feels:
Effortless. Styled. Layered. Lifestyle-driven. Fashion-led. Authentic.